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Grayson Caldwell | Defining sustainability and its role in the coffee market

April 12, 2023 Conversations with Daniel Aho Season 1 Episode 4
Grayson Caldwell | Defining sustainability and its role in the coffee market
Ok, I'll Ask
Chapters
0:00
Intro
1:07
Daniel and Grayson discuss their relationships with coffee.
3:30
What do we mean by sustainability?
6:08
What are the economics behind Daniel's cup of coffee?
8:06
Who are the farmers and farms within the coffee market?
9:56
Grayson explains the vulnerability felt by coffee farmers.
11:57
Fair Trade? Direct Trade? Grayson breaks down the "certification rodeo."
14:52
The price of coffee doesn't reflect the actual costs of living for coffee farmers.
18:26
A new methodology to ensure coffee farmers are paid a fair price.
22:31
Shifting the power differential between coffee producers and coffee buyers.
25:30
The role of coffee farmer cooperatives in ensuring sustainability and fair pricing.
27:46
Grayson discusses the role of relationships in gaining buy-in from farmers.
29:09
What is my role as a coffee drinker?
31:06
Final thoughts and goodbyes
More Info
Ok, I'll Ask
Grayson Caldwell | Defining sustainability and its role in the coffee market
Apr 12, 2023 Season 1 Episode 4
Conversations with Daniel Aho

Daniel chats with Grayson Caldwell, a fellow Columbia University SIPA MPA-DP graduate and sustainability expert in the coffee industry. Grayson explains the certification buzzwords circulating in the coffee market and how new pricing methodologies ensure a fair price for coffee farmers, which reflects both the market and the costs of living for farmers.  

For more information on the UN Sustainable Development Goals:
https://www.un.org/sustainabledevelopment/sustainable-development-goals/

LIKE and SUBSCRIBE to see more Conversations with Daniel.

YouTube: https://www.youtube.com/channel/UCMdXfDqFkN9RhPLnC1SYGEg

Apple Podcasts: https://podcasts.apple.com/us/podcast/ok-ill-ask/id1675117619

Spotify: https://open.spotify.com/show/0nbUFohrqCJWJHBR9qQfEh

Buzzsprout: https://okillask.buzzsprout.com

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Show Notes Chapter Markers

Daniel chats with Grayson Caldwell, a fellow Columbia University SIPA MPA-DP graduate and sustainability expert in the coffee industry. Grayson explains the certification buzzwords circulating in the coffee market and how new pricing methodologies ensure a fair price for coffee farmers, which reflects both the market and the costs of living for farmers.  

For more information on the UN Sustainable Development Goals:
https://www.un.org/sustainabledevelopment/sustainable-development-goals/

LIKE and SUBSCRIBE to see more Conversations with Daniel.

YouTube: https://www.youtube.com/channel/UCMdXfDqFkN9RhPLnC1SYGEg

Apple Podcasts: https://podcasts.apple.com/us/podcast/ok-ill-ask/id1675117619

Spotify: https://open.spotify.com/show/0nbUFohrqCJWJHBR9qQfEh

Buzzsprout: https://okillask.buzzsprout.com

0:00
Intro
1:07
Daniel and Grayson discuss their relationships with coffee.
3:30
What do we mean by sustainability?
6:08
What are the economics behind Daniel's cup of coffee?
8:06
Who are the farmers and farms within the coffee market?
9:56
Grayson explains the vulnerability felt by coffee farmers.
11:57
Fair Trade? Direct Trade? Grayson breaks down the "certification rodeo."
14:52
The price of coffee doesn't reflect the actual costs of living for coffee farmers.
18:26
A new methodology to ensure coffee farmers are paid a fair price.
22:31
Shifting the power differential between coffee producers and coffee buyers.
25:30
The role of coffee farmer cooperatives in ensuring sustainability and fair pricing.
27:46
Grayson discusses the role of relationships in gaining buy-in from farmers.
29:09
What is my role as a coffee drinker?
31:06
Final thoughts and goodbyes